HelloSun Case Study
Daily Suncare Supplement · DTC
The science was real. The product worked. It just needed a brand and a way to explain itself without a PhD.
The Situation
HelloSun came to us mid-engagement. Another agency had started the branding work and stalled. The visual output lacked strategic foundation, and without that, no amount of craft was going to hold it together. The founders knew something was missing. We were brought in alongside to show what strategy-first looks like.
The product is a 2oz daily drinkable shot packed with anthocyanins from purple carrots, Vitamin C, Zinc, and Vitamin B2, formulated to help skin cells absorb and reflect UV from within. Pre-clinical trials at Oregon State University showed it significantly reduced sunburn cell formation and UV-induced DNA damage. The brand had four US patents and a world-class formulator behind the science.
The challenge was explaining it to someone who had never encountered the word anthocyanin.
The Brief
Brand strategy, visual identity, website design and copy. Built around a science story most people had never heard of.
Brand Strategy · Visual Identity · Website Design · Website Copy
The Work
Brand Strategy
We started by defining what HelloSun was and what it wasn't. Not a replacement for sunscreen, trendy wellness or spa brand.
What it was: a daily internal layer of sun defense for the person who already takes their health seriously and wants to do more. Age 32-52, higher income, supplement-engaged, looking for proactive solutions. Someone who doesn't skip their daily vitamin but has never thought about sun protection as something that starts from within.
The brand voice followed: bold, science-led, accessible. Confident without being cold. We positioned HelloSun as a defender where topical products can't reach.
Visual Identity
We developed multiple strategic directions before landing on the final system. The core design challenge mirrored the product's own: how do you look like a serious, science-backed supplement and an approachable daily habit at the same time?
The final mark, a sun drawn as a speech bubble, does both. It signals warmth and communication without losing structure. Solar Orange and Gold against deep Eclipse navy reads energetic and grounded. The system holds across the packaging, website and digital ads.
Website Design and Copy
The site had one job beyond selling the product: make the science legible to someone who had no reason to already understand it.
The central copy challenge was anthocyanins. The solution came from the product itself: one 2oz shot contains the anthocyanin equivalent of roughly 5 pounds of purple carrots. No one can eat 5 pounds of carrots. Everyone immediately understands why that matters.
That line became the organizing principle for how we wrote across the site. Lead with concrete proof of potency. Earn the claim before you make it.
The site was built on Shopify with a structure designed around building confidence: hero, ingredient breakdown, benefits, sunscreen comparison, science credentials, FAQ. The comparison table between HelloSun and topical sunscreen was a deliberate strategic choice. Positioning the product as complementary to sunscreen rather than competitive builds trust in a category where skepticism runs high.
Where They Are Now
HelloSun is in soft launch with a single SKU, building its customer base and refining the go-to-market approach. The brand and site are ready for what comes next.
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