PSC Motorsports Case Study

The Situation

PSC Motorsports designs and manufactures high-performance hydraulic steering systems and components. It's a specialized category with real purchase intent and no shortage of competitors. They had never run a paid media campaign. Entering 2026, leadership made a decisive call: stop waiting and go performance-first. That meant launching across Google and Meta simultaneously, at full speed, with no historical data to lean on.

Strategy

We built the program for immediate returns. Every dollar was accountable from week one.

• Google Search: Deployed bottom-of-funnel keywords and Shopping campaigns to intercept consumers at the exact moment of purchase intent, capturing demand that already existed for PSC's solutions.
• Meta Social: Direct-response creative designed to convert feed-stoppers into buyers. Visual storytelling paired with precise audience targeting drove high-value transactions from both new and returning customers.
• Dynamic Budget Management: Performance was monitored in real time and budget was shifted fluidly between Search and Social to chase the highest-returning segments, scaling rapidly without eroding margin.

Results

Q1 2026 reset what this business believed was achievable in a single quarter.

• YTD Revenue Milestone: PSC crossed nearly $1MM in total direct sales in Q1 alone, a +42% increase (+$297K) versus the same period the prior year, from a standing start with no legacy ad data.