about us

Our team combines diverse talents to elevate brands and navigate the complexities of the ever-evolving digital landscape.

our leadership

Steve Costello

Holding an MBA from Texas Christian University, Steve carries a wealth of experience from his time at PepsiCo, where he developed expertise in the Consumer Packaged Goods (CPG) industry. A passionate advocate for entrepreneurship and startups, Steve excels in driving accelerated growth and scalable customer acquisition strategies. His entrepreneurial spirit is evident in his track record of successfully launching several companies. With an unwavering focus on results, Steve’s expertise lies in transforming visionary ideas into profitable realities. His commitment to fostering innovation and growth makes him a valuable asset to any venture aiming for success in today’s dynamic business landscape.

Joe Gottschalk

Joe is a seasoned professional in Consumer Insights, Brand Strategy, Marketing, and Media. His career spans over 25 years, including a pivotal role as Vice President of Portfolio Transformation, Strategy & Insights for PepsiCo’s North American Nutrition business. Joe has been instrumental in shaping brand-building strategies and innovative marketing solutions, working with global leaders to drive business performance. His expertise was honed across various high-profile firms like Mars Chocolate, Wrigley, Unilever, and Procter & Gamble. With a keen eye for consumer-centric strategies and a passion for leveraging insights for growth, Joe has consistently led organizations to the forefront of their industries.

Jackie Duncan

Jackie is a multifaceted designer with a BFA in Industrial Design from the Rochester Institute of Technology. She began her career in the realm of product design and has spent the last decade extending her creative prowess to the digital realm. Her keen eye for detail, and passion for shaping consumer experiences play a pivotal role in crafting compelling websites that mirror the sophistication of the physical products they represent.

work with a team you can count on.